Aesthetic Medicine Industry

Dr. Loren Borud Offers a No-Nonsense View into the Aesthetic Medicine Industry

As a renowned consultant for medical companies, Dr. Loren Borud has drawn knowledge from almost three decades in the study and practice of surgery. Having specialized in aesthetic and reconstructive procedures, Dr. Borud has extensive experience in an industry that has gained a great amount of attention over the years.

Dr. Borud has released a book on the economics of the aesthetic and reconstructive surgery industry. Entitled “Plastikonomics: What I Learned as a Harvard Plastic Surgeon,” the book provides insights on the mechanics that drive the industry. Covering a variety of topics that range from the surgical procedures to issues that have a significant impact on this particular field, Dr. Borud’s book is a comprehensive read.

The book begins with a look into the culture of plastic surgeons. While comparing the public’s perception of medical practitioners and the realities of the industry, Dr. Borud also goes further to describe the grueling process that leads to the profession. The book also covers different types of patients and the process of choosing a plastic surgeon.

While the book gives an in-depth view on the different aspects of the industry, it also serves as an eye-opener for some issues. Among these include the credibility of plastic surgeons who advertise themselves on TV, or the pros and cons of being a “Walmart Shopper” for cosmetic surgery procedures.

Dr. Loren Borud’s writing also takes into account larger issues that affect the whole. All within the framework of economics, he explains the effect of utopian government healthcare plans on the industry and the reasons for the rise of plastic surgery tourism.

“Plastikonomics” promises to be an excellent read for anyone wanting to learn about the plastic surgery industry. Whether one is looking for a comprehensive overview of that field or an alternative viewpoint to the issues surrounding it, Dr. Borud’s work suffices as something to look into.