Plastikonomiks

Plastikonomiks, a Key Book about the Aesthetic Industry from Dr. Loren Borud

Dr. Loren Borud is one of the leading lights of the plastic surgery industry today. He boasts a career spanning nearly three decades, during which he has gained extensive experience thanks to stints as a top plastic surgeon at some of the world’s top medical and surgical institutions; as a leadership professional training others, delivering lectures and critiquing scholarly works; and as an entrepreneur, serving the needs of industry professionals and companies. His remarkably well-rounded professional experience has given him knowledge and wisdom that not many other plastic surgeons can boast of.

Dr. Borud has parlayed his unparalleled experience and expertise into a book entitled Plastikonomiks: What I Learned as a Harvard Plastic Surgeon. In this book, Dr. Loren Borud seeks to do away with the myths and façade of the plastic surgery industry as outsiders see it. In essence, he aims to reveal the industry for what it is, and shows its flaws and failings to non-practitioners. True to his nature, Dr. Borud continues to educate even in this endeavor.